Birks has hired Patricia as Editorial Director on multiple occasions to conceive and manage lifestyle content for their in-house and public newsletters and digital needs. Namely, she worked directly with brand ambassador Jessica Mulroney.
“Patricia is the quintessential writer. She is smart, creative and has a lot of style. Her knowledge is unparalleled when it comes to fashion, trends and lifestyle; her research is always well done and her references and examples are spot-on. But what makes her stand apart is her understanding of the corporate world; she is able to deliver high-quality editorial copy and ideas while respecting specific parameters such as imposed content and ambitious deadlines. She is efficient and fast, but will not sacrifice quality. Finally, her turnkey approach makes the whole process extremely easy for her clients. I definitely recommend Patricia and will continue to work with her as a writer!
Eva Hartling Vice President, Birks Brand & Chief Marketing Officer, Birks Group Inc.
THE EXPERIENCE e-magazine
Patricia was Creative and Editorial Director of this on-line e-magazine that published new articles every month for all of Cadillac Fairview’s 20+ retail shopping malls across Canada. She also produced the brand's Smartphone application CF SHOP! The lifestyle content spanned themes of fashion for women, men and children, as well as articles about beauty, home décor and travel. The target demographic was women between 18 to 50 years old. View screenshots here
"Patricia efficiently delivers high quality content for our Experience eMagazine on time and on budget. She's able to tap into the latest trends and works well with our retail clients."
Wendy Greenwood Marketing Executive, Cadillac Fairview
“Patricia has demonstrated her ongoing support and expertise, by offering professional, timely and strategic writing services for Markville Shopping Centre’s digital eMagazine. It is a pleasure working with Patricia and I know I can rely on her to ensure Markville’s brand and positioning is well represented each and every month.”
Diana Pitassi Marketing Manager, Cadillac Fairview
In the role of Project Manager, Patricia oversaw the brand’s international “For Women in Science” campaign, organizing a complete art and editorial team to conduct interviews, arrange photo shoots and produce professional bilingual copy. View the series here
"I just finished a project with Patricia and working with her was great! She is very professional, always on schedule and made sure that she understood thoroughly our brand, our topic and our message."
Virginie Hotte-Dupuis Relations Extérieures et Philanthropie chez L'Oréal Canada